Gmail Users Dont Like The New Logo Heres Why

Gmail Users Don’t Like The New Logo, Here’s Why

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Google recently introduced a new logo for its Gmail service, but what are the reasons that its users are giving it a thumbs-down?

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Gmail Users Dont Like The New Logo Heres Why

Google has faced a minor — and in places entertaining — backlash to the debut of its new Gmail logo. The company rolled out the new-look logo as part of its latest Chrome update, and Google users began to notice the change upon opening Gmail for the first time following the update. The Gmail service itself looks the same as before, but that did not stop users complaining about the cosmetic change to the email platform.

The new logo features the letter M (for ‘mail’) rendered in Google’s brand palette of red, blue, yellow, and green. These colors have been used for other logos from the company, deriving from the trademark Google logo. The Gmail service launched in 2004, and its logo is on its fifth redesign. Up until recently, all versions of the Gmail logo featured an envelope with a red accent meant to resemble the letter “M”. The previous version of the Gmail logo debuted in 2013 and lasted for seven years – the longest duration of all the redesigns.

The biggest reason Google believed a change was necessary to the Gmail logo was to bring it in line with the rest of the services within Google’s new brand, known as Google Workspace. Other services that are part of the former G-Suite include Calendar, Docs, Drive, and Meet. These services have also had their logos revised to feature simplistic shapes and the trademark Google color scheme. So, Gmail’s isn’t the only logo to have been revamped, with it and the other Google Workspace logos now looking like they belong to the same brand. Considering Gmail is the most used service of them all, this change was most apparent to users. No matter the reason, however, many have aired their complaints about the change publicly.

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There are many nitpicks that users may have with the new logo, but there are two major things about it that most of them agree on. Firstly, Gmail users argue that it is too much of a departure from the classic red “M” logo. While red is still prominently featured, what the new logo does not feature is an envelope shape, which was a key indicator for users to identify which Chrome tab was their emails. Secondly, users find the use of color in the logo to be too excessive – they did not see the need to include more colors after all these years Gmail’s logo has been known to be red and white. To many Gmail users, these two aspects make Gmail’s new logo both unfamiliar and unsettling in their eyes.

Despite the negative buzz around Google’s new branding, it is unlikely that the company will decide to revert back to its previous logos or consider another redesign for some time. A select number of major companies that did cave into public criticism and reverted back to a previous logo include Best Buy in 2008 and Gap in 2010. Google, on the other hand, is one of the world’s most popular brands and will understand its reputation isn’t in any great trouble over the redesigns. It can be expected to stick to its Workspace brand so that when people see a Workspace logo in Google’s color scheme, they know who’s behind it.

Link Source : https://screenrant.com/gmail-users-dont-like-the-new-logo-heres-why/

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