How Genshin Impact Became So Successful

How Genshin Impact Became So Successful

Contents

Genshin Impact made $245 million on mobile players alone within the first month of release, and its success has no sign of slowing down.

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How Genshin Impact Became So Successful

miHoYo’s new gacha RPG Genshin Impact has skyrocketed to success immediately after release. Within only one month, Genshin Impact already boasts over $245 million from in-game purchases worldwide. As a mobile game, this marks one of the biggest and most profitable launches in mobile gaming history, topping Fortnite Mobile, Pokemon GO, and even PUBG Mobile. This is only taken from downloads and purchases on iOS and Android in the US, without data from Genshin Impact’s Chinese Android version.

Genshin Impact also has PC and PS4 ports, which means that the game has raked in even more profits than reported. For this reason, it’s clear that Genshin Impact is a record-breaking game. China is a great place for mobile gaming and mobile game development, and they have finally reached worldwide success through this RPG. Chinese game developers want to keep their traditional audience while still reaching out to the western world and acquiring players from the western regions, and Genshin Impact is doing just that.

By using familiar progression systems and popular game mechanics, Chinese developers are finally succeeding in getting exposure to the West. Being on console, PC, and mobile devices gives Genshin Impact a huge advantage over other Chinese video games. Also, the fact that it is free-to-play helps its global success, and really reflects how far China has come in the game development industry. It could be no time at all until western gamers see another top game coming from Asia.

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How Genshin Impact Got So Popular

Many mobile titles see a peak of player count and profits in the first month of launch, and then a downward trend following shortly afterward. However, Genshin Impact may be different, and it will be interesting to see how successful it will end up being in the end. With a Nintendo Switch port announced, Genshin Impact could be one of the top games for many more months to come because of its availability. The game has created a path that many Chinese developers may soon follow to get their game exposed to the West.

Some players think the key to Genshin Impact’s success was because of the gacha-style gameplay. Character unlocks in this game are primarily driven through grinding enough to earn in-game currency to buy Wishes, which are essentially loot boxes. This means players will have to stick around and keep playing if they want to get the best characters Genshin Impact has to offer. Even when they gain enough currency to buy these Wishes, there’s a chance a player won’t even get what they want when they open it. This forces players to grind until they eventually get what they were hoping for.

Players have expressed their concerns and complaints about this system, but even then it’s clear to see that Genshin Impact’s success won’t be slowing down anytime soon, and will likely only be growing for the next few months. If miHoYo continues to release regular content updates to keep players hooked, more and more players will come to the game to see what all the hype is about.

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Link Source : https://screenrant.com/genshin-impact-how-popular-so-fast-free-play/

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