How Tiktok Gave Nicki Minaj & Doja Cat a Billboard #1

How Tiktok Gave Nicki Minaj & Doja Cat a Billboard #1

Contents

A viral TikTok dance video propels two popular artists to the top of the charts as Doja Cat and Nick Minaj earn success with the “Say So” remix.

You Are Reading :[thien_display_title]

How Tiktok Gave Nicki Minaj & Doja Cat a Billboard #1

A viral dance trend on TikTok has given rap/pop artists Doja Cat and Nicki Minaj their first No. 1 Billboard song. It’s a prime example of the ubiquity of TikTok and the influence internet culture has on the music industry in 2020.

Dance trends crop up on TikTok more often than on other platforms in part due to the nature of the service. TikTok was originally a more music-focused app and, as a result, features a music library that any user can pull from for videos. This created a platform where music can become popular after being re-contextualized by a popular post. As this happens more frequently, big-name artists are more likely to submit their music to the library, and the trend will likely continue.

In this case, the song was “Say So” by Doja Cat, from her album Hot Pink. The song was part of the album in Fall 2019 but it didn’t go viral until a TikTok post from @yodelinghaley blew up in December of that year. Following the sudden increase in attention, Doja Cat released the song as a single and a music video came in February 2020. The video featured the TikTok dance and included a cameo from its creator, cementing the dance craze’s mainstream appeal. On May 1st, as the original “Say So” was still trending online, Doja Cat and Nicki Minaj released a remixed version of the track, which quickly leapt to No. 1 on the Billboard charts.

See also  Ghost of Tsushima & More PlayStation Games Leak For PC

TikTok Works Wonders for Music

Reaching No. 1 on the charts is a big deal for any musical artist, but it’s especially wild in this particular case. First, examine the competition. The “Say So” remix passed the song “Savage” by Megan Thee Stallion, and it features Beyonce. It also topped the latest Billboard entry from Drake. Second, it’s a record for Nicki Minaj. Despite literally being one of the five biggest individual music acts of the past decade, the rap/pop mega-star had never recorded a No. 1 hit. She infamously carried the record for the most charting songs without a No. 1 placement, with this being her 109th attempt. The next closest artist was Justin Bieber who needed less than half as many songs to break the curse.

Given the absurd quantity of hit songs in Nicki’s discography, it’s clear that the differentiating factor here is TikTok. While her stardom doesn’t appear to be on the decline, it’s been months since she was a major part of the music scene. Meanwhile, TikTok challenges and viral dances have taken over the internet, even roping in unlikely celebrities. “Say So” was lucky enough to inspire a dance trend, and Doja Cat made the right call in referencing social media with the song’s music video. Furthermore, “Say So” isn’t the only song TikTok has pushed to new heights, as the platform has a knack for popularizing or even reviving some songs.

Link Source : https://screenrant.com/how-tiktok-nicki-minaj-doja-cat-billboard/

Movies -