KUWTK Interest In The Kendall By Kylie Collection Is Skyrocketing

KUWTK: Interest In The Kendall By Kylie Collection Is Skyrocketing

Kylie Jenner and Kendall Jenner’s cosmetics collaboration has so many loyal fans. Its hashtag, KENDALLxKYLIE has been checked out 23 million times.

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Kylie Jenner from Keeping Up With The Kardashians revealed The Kendall Kylie Cosmetics collection in June of 2020. Since then, coveted products from the collection have exceeded expectations. In fact, the hashtag, #KendallxKylie, has garnered a media value of over $14 million in just a month.

Kylie Cosmetics’ collaboration with her older sister, Kendall Jenner, was reported to be in the works almost a year ago. After people learned that it was on the way, it became one of the most anticipated product lines in the beauty niche. Kylie was super-excited to reveal the collection to the masses. On Saturday, June 20th, she finally showcased the entire range of cosmetics. She said, “I am so excited to finally show you the Kendall Kylie collection we’ve been working on for so long.” The collection consisted of many new and traditional products. For example, there was an eye shadow palette with 15 pressed powder shades, a Lip Blush Kit, and cream sticks named Kylight Stick, Bronzer Stick, and Blush Stick. There were also notably new items, including Blotting Powder, which cuts shine. There was also And Everything Everywhere Gloss; this was a product that fashion model Kendall Jenner specifically requested.

Since the launch of the products on June 26th, the sister-collaborated collection has earned high praise. The popularity of the collaboration is underscored by the media value of its hashtag. The “KENDALLxKYLIE” hashtag is worth a fortune. Yahoo reports that the DMR Group, which performs data analysis, estimates that this hashtag has a media value of 16 million dollars. This is despite the fact that only 121 posts with that hashtag have appeared online. Since the launch, 23 million people have checked out the hashtag. Out of the 121 posts, 50% of the engagement was for the 12 posts by Kylie Jenner. Kendall Jenner didn’t use the hashtag, even on the day of the launch, and still managed to hit a $3 million value, spread across all of her social media posts. Check out the video posted by Kylie’s team.

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@kendalljenner wearing #kendallxkylie collection 😍 launching tomorrow 9am pst on kyliecosmetics.com 🤍✨

A post shared by Kylie Cosmetics (@kyliecosmetics) on Jun 25, 2020 at 4:53pm PDT

Most of these facts shared here relate to the social media posts, which were specific to the cosmetic collection. All of this is a fair indication that the Kendall By Kylie Collection has become super-popular. This is a huge step forward for both sisters as well as their brands, including their reality TV show, Keeping Up With the Kardashians.

Both the sisters have created something outstanding by working together. This success could open new doors for future collaborations and opportunities. When it comes to new and trendy cosmetics, these Keeping Up With the Kardashians sisters clearly have the Midas touch.

Link Source : https://screenrant.com/kuwtk-kendall-kylie-collection-skyrocketing/

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