Master Chief Is a DJ Cat In Surreal Xbox Ad Directed By Taika Waititi

Master Chief Is a DJ Cat In Surreal Xbox Ad Directed By Taika Waititi

Academy Award-winning director Taika Waititi’s new Xbox Series X commercial shows Halo’s Master Chief as he’s never been seen – or imagined – before.

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In a new Xbox Series X ad, Master Chief is seen once more…as a cat. Taika Waititi, the director who is known for bringing hit movies to the big screen such as Thor: Ragnarok and Jojo Rabbit, used his talents to promote the next generation of Xbox, creating a commercial that was delightful yet quite strange – something that fit his style perfectly.

Both Microsoft and Sony have put a lot into marketing their new consoles, though Sony put in a lot more of that work during the launch window, outspending Microsoft by double on TV ads. From the massive demand, it seems that people are already well aware of what new consoles have to offer. The Xbox Series X/S and PlayStation 5 have been extremely difficult to find so far, and it seems that that trend is going to continue into next year.

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Taika Waititi’s new Xbox ad, titled “Lucid Odyssey,” features YouTuber and Twitch streamer MoonLiteWolf. The ad is structured as a recreation of the streamer’s drams, of one of her in the woods, or flying through the sky with glowing animals. But the main draw of the Xbox commercial is that she also dreams that Master Chief is a DJ, and also a cat, apparently, as soon as he removes his helmet. The ad then goes on to show the cat in the Master Chief’s body having fun and making music. Truly, this feels like the viewer is actually are stepping into the dreams of someone, as surreal as it seems.

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This ad is a follow-up to one of Xbox’s more recent ads that featured a dog, one of which also featured Master Chief. In that comparatively grounded ad, the classic video game character was only throwing and playing fetch with the dogs, as opposed to actually transforming into an animal.

Xbox is apparently going to be debuting even more commercials to promote the Xbox Series X as more consoles begin to become available, with plenty more stars to appear alongside them, as well as famous gamers that audiences know and love. While this may not have been the star-studded video game commercial that people might be used to, there’s no doubt that it will leave an impression in viewer’s minds for a long time – that, are the gifs that are most likely going to follow from it. The Xbox Series X and Series S consoles are currently available, but have a high demand and are in short supply.

Link Source : https://screenrant.com/master-chief-cat-surreal-xbox-ad-taika-waititi/

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