What Is The TikTok For You Page & How Does It Work

What Is The TikTok For You Page & How Does It Work?

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Using an advanced algorithm based on users’ interests and in-app activities, ‘For You’ is the secret sauce that has made TikTok so wildly successful.

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What Is The TikTok For You Page & How Does It Work

When opening the TikTok mobile app, the first thing users see is the For You page. It takes the place of a standard home page or timeline and the way it works compared to other social media apps is pretty unique. It’s also what’s helped contribute to TikTok’s massive success and allowed so many creators to blow up with enormous amounts of views.

At its core, TikTok is a fairly simple app. Users open it up, watch short videos, and move on with their day. Creators can use it to upload and record their own videos to share with others, with TikTok offering a bunch of built-in filters and effects to give them a unique look. It’s the same general idea as Vine and Byte, but TikTok’s success in the short-form video space has been unparalleled.

A few things have contributed to TikTok’s success, but one of the main ones is the For You feed. Think of it as TikTok’s home page. It starts playing a video as soon as the app is opened, users can swipe up and down to find new videos, and users can keep scrolling to find an infinite stream of stuff to watch. There is a Discover tab in the TikTok app where people can search for videos or browse through them by specific categories/hashtags, but For You is definitely the main area where people spend their time. In TikTok’s own words, “When you open TikTok and land in your For You feed, you’re presented with a stream of videos curated to your interests, making it easy to find content and creators you love.”

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How The TikTok For You Page Works

That point about videos being curated to people’s interests is the real power of For You. If all TikTok did was show users an endless list of random videos it picked out of thin air, it wouldn’t be anything impressive. Thankfully, that’s not how For You works at all. As people use the TikTok application and interact with videos, TikTok’s recommendation algorithm studies those habits and then pushes videos to the For You page based on what it’s learned. This includes videos someone has liked or shared, which accounts they follow, content that they create, hashtags used in a video, and language/country settings (among other things).

What’s especially interesting is that TikTok weighs these various factors differently. As the company explains, someone watching a video from start to finish (or watching it multiple times over) is a stronger indicator of their interests than that user being in the same country as the video creator. From here, TikTok says, “Videos are then ranked to determine the likelihood of a user’s interest in a piece of content, and delivered to each unique For You feed.” While most of this happens automatically and in the background, TikTok does point out that users can help train their For You page to be as accurate as possible in showing videos they’ll be interested in. Following a creator someone particularly enjoys is a great way to signal to TikTok’s algorithm that it should deliver more content like that. Comparatively, if a video shows up in For You that someone doesn’t like, they can hold down on the video and tap the ‘Not interested’ button.

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And, on top of all that, TikTok also has tools in place to keep For You both diversified and safe for all users. Showing the same types of videos over and over would make For You feel extremely repetitive, and this is something TikTok’s algorithm accounts for in a couple of ways. For one thing, For You will occasionally show videos someone hasn’t previously expressed interest in as part of an effort to expand people’s horizons and keep the For You feed interesting. Additionally, TikTok tries to avoid repetitive patterns by not showing similar videos back-to-back. And, on the note of safety, TikTok often filters out videos from the For You page if they’re identified as featuring graphic content. That’s a lot to take in all at once, and the impressive part is that all of this happens seamlessly in the background without users really knowing about it. This data collection and the accuracy of the For You system have raised privacy concerns around TikTok, but regardless of someone’s personal feelings towards that, there’s no denying that the tech is extremely impressive. For You may seem like a relatively simple thing on the surface, but in practice, it’s anything but.

Link Source : https://screenrant.com/tiktok-app-for-you-page-algorithm-recommendations-explained/

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