5 MCU Trailers That Were Awesome (& 5 That Were A Letdown)
5 MCU Trailers That Were Awesome (& 5 That Were A Letdown)
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Marvel’s MCU films like The Avengers and Iron Man are iconic in their own right, but their trailers were a mixed bag.
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Movie trailers never really became a major selling point until the end of the ’90s, at which point studios finally figured out their true marketing potential. The advent of the internet and streaming video made this even more obvious, and suddenly, movie trailers became a form of art, all their own. The MCU harnessed this power to sell its many films to audiences while weaving a larger narrative in the process.
However, not all MCU trailers were created equal. Some were fantastic and managed to excite millions of fans who were ready for more adventures and stories. Others, however, did their respective titles no justice, and should never have been green-lit for distribution in theaters, or the internet.
Trailers That Were A Letdown
Spider-Man: Homecoming (Trailer #1, 2017)
Spider-Man: Homecoming was a fantastic film, but the first trailer failed to do it any justice, whatsoever. The decision to include Tony Stark in the bulk of the trailer made it feel like the studio wasn’t confident enough in allowing Spider-Man to be the central focus, and it showed.
The only real meaningful moments in the trailer occur when the Vulture is first revealed dropping in from above, and the scene where Spider-Man tries to hold a ship together using his webbing. The second trailer switched things up dramatically, putting Spider-Man right at the forefront of the narrative. It also introduced its main antagonist in a much more constructive way.
Captain Marvel (Trailer #1, 2019)
As opposed to the MCU trailers that had been revealed throughout the previous decade, the first one for Captain Marvel felt utterly bland. It failed to establish its character, the threat, or the story, in any meaningful way. Instead, it relied primarily on the cookie-cutter formula of slow crossfading shots, sudden flashes of images timed to the beat of a drum, and a boring, generic orchestral number that had already been done to death.
Since Captain Marvel was meant to epitomize a different kind of character, from a much different part of the galaxy, the decision to focus the trailer primarily on Earth, with little exposition, was a mistake. It felt more like the formula for the first Thor movie, even if the final product was wider in scope.
The Incredible Hulk (Trailer #1, 2008)
The Incredible Hulk was a huge improvement over the confusing and oddly scripted Ang Lee original that debuted a few years prior, but the first trailer did a terrible job of selling the idea. In comparison to other MCU trailers, it felt disjointed and without any focus.
The lack of music throughout the trailer was mixed with a series of exposition shots and commentary cards that built up slowly to the big reveal of the Hulk. Unfortunately, it showed too much, including his battle with the Abomination, one of the best fights in the MCU, all to the tune of cheesy operatic music that felt completely inappropriate to the theme of the film.
A teaser is just a teaser, but it should at least be able to whet the appetite of an audience. The teaser for Doctor Strange was confusing, as opposed to enticing, relying heavily on unconnected imagery and a loose narrative to try and introduce its title character. As a result, it felt much more like a trailer for a Christopher Nolan flick, as opposed to an MCU hit.
The second Doctor Strange trailer was much better than the first, showing a better glimpse of the characters, Strange’s transition from a surgeon to a sorcerer, and trademark items, such as his cape. It was the trailer that should have been shown first, as opposed to the teaser, which was a total letdown.
Eternals bears the unfortunate distinction of being the MCU’s lowest-rated film, with a low box office gross (for Marvel) to match. That’s not a good sign, but it wasn’t surprising, given the nature of the debut trailer, which looked more like an advertisement for an overthought art film, as opposed to a superhero movie.
The pacing of the trailer was all over the place, and extremely confusing. The fact that the Eternals remains a relatively obscure comic book property for most people was reason enough to dial things back, and focus on character and story introduction. By the time it had ended, few people could make heads or tails out of it, and that went double when they finally went to see the film.
Trailers That Were Awesome
Captain America: Civil War (Trailer #2, 2016)
The first trailer for Captain America: Civil War tried to showcase the darkness that would eventually pull the Avengers apart, but the second follow-up trailer was arguably the better of the two. Not only did it continue to emphasize the schism within the team, but it also presented a few nifty surprises.
In addition to debuting the Black Panther with a slightly longer presence in the trailer, it also surprised fans with a final shot of Spider-Man jumping into the fray and holding Captain America’s iconic shield. Civil War ended up turning a new page within the MCU, and this trailer was determined to show it.
Guardians Of The Galaxy (Trailer #1, 2014)
The Guardians of the Galaxy were still relative unknowns to vast swathes of the moviegoing population in 2014, yet this trailer set out to show what they were all about. It also established that the film would be loaded with comedy, which was exactly what MCU fans needed, having just come off the extremely dark Captain America: The Winter Soldier.
The first trailer brought Peter Quill to the forefront, while also introducing every single other Guardians team member in a very inventive way. It then showed an action montage set to the tune of Blue Swede’s cover of “Hooked on a Feeling,” which was a throwback to Iron Man’s clever use of music in its own trailer.
Avengers: Infinity War (Trailer #1, 2018)
Avengers: Infinity War represented the beginning of the end for an era of MCU films, and the penultimate battle against its primary antagonist, Thanos. The stakes had never been higher, and they far eclipsed any one hero’s personal story. The trailer was intended to show just how perilous the situation was, and what would be needed to save the day.
Little did audiences know that Infinity War would deliver the most shocking moment of the MCU – the infamous finger-snap. All they knew is that the movie would be an epic unlike any other in the franchise, where all of Marvel’s heroes came together as one, to battle for the lives of half the known galaxy.
The Avengers (Trailer #2, 2012)
The first Avengers film represented the largest paradigm shift for the MCU at that time. It signaled the rise of the superhero team film, while origin stories took a backseat. While the first trailer was adequate in getting the point across, the second trailer is where the magic really happened.
This trailer successfully married all the elements of the film together. It introduced its characters correctly, it showed their clashing dynamic, and then it moved onto the real threat of the film. By the time the final 30 seconds of the trailer were in play, the Battle of New York was front and center. It finished off with the now-iconic spinning camera shot of the Avengers team arming up for another round, and it was breathtaking.
Iron Man (Trailer #1, 2008)
Perhaps the best MCU trailer of all time was for the original Iron Man. After all, it was the film that single-handedly set the formula for everything that would follow. The trailer did a wonderful job of selling the prospect, not to mention the rebellious main protagonist, Tony Stark.
The clever use of rapid-fire editing, carefully chosen long shots, and of course, the use of Black Sabbath’s classic song of the same name, were instrumental in getting fans hyped for something bold, original, and groundbreaking. It was pitch-perfect, without giving too much away.
Link Source : https://screenrant.com/mcu-marvel-movie-trailers-good-bad/
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