Keeping Up With the Kardashians Inside The Fall of Kylie Cosmetics

Keeping Up With the Kardashians: Inside The Fall of Kylie Cosmetics

Keeping Up With The Kardashians fans are convinced that Kylie Jenner’s Kylie Cosmetics brand is going downhill amid a recent relaunch attempt.

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Keeping Up With the Kardashians Inside The Fall of Kylie Cosmetics

Kylie Jenner from Keeping Up With the Kardashians recently relaunched Kylie Cosmetics, and fans think that the beauty brand is becoming less successful. Kylie has been using billboards and social media ads as part of the company’s rebranding strategy. The relaunch came after an acquisition by Coty cosmetics and a year of plummeting sales during the pandemic. Now, fans are wondering if the beauty mogul is struggling to compete due to the decline of some popular YouTube beauty gurus.

Despite the success of Kylie Cosmetics, the reality star has dealt with loads of criticism from the public. Many have accused Kylie of fabricating her product sales and the value of her company, releasing cheesy ads, and damaging the brand’s appeal due to her alleged use of filters. Back in May, sources shared details on the overhaul that the company has been undergoing after the pandemic halted Kylie Cosmetics’ revenue flow. With more people staying inside and wearing face masks when out and about, the usage of lip kits and other makeup products decreased. Since the brand’s July 16 relaunch was unveiled, spectators are commenting on how Kylie’s cosmetics brand has allegedly lost its cachet.

One critic recently took to Reddit to question if the fall of Kylie Cosmetics “is tied to the fall of the YT beauty gurus?” After noting how “unpopular” people think Kylie’s beauty brand has become, “because her makeup isn’t trendy anymore,” the Redditor explained how the fall of some popular YouTube beauty influencers affected Kylie Cosmetics’ marketing strategy. “Kylie used to invite them to launch parties and send them PR packages and they would review her makeup a lot,” the fan explained. The influencers’ promotion of her brand helped persuade loads of young girls and women to buy Kylie Cosmetics. However, “manny, Jeffrey, James and like every beauty guru all have had several problematic scandals,” the Redditor noted. “They aren’t as popular anymore and can’t really convince teen girls to rush out and buy Kylie cosmetics,” they added.

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Others joined the thread with suggestions for Kylie Cosmetics and criticism aimed at the reality star’s outdated marketing tactics. With Kylie still resorting to posting steamy pics on Instagram and highlighting her brand in her Instagram Story, it looks like she’s missing out on the millions of makeup users on other social networking platforms. “Gen Z would go crazy over KC if she dissolved her lip fillers and started promoting her makeup on TikTok with products that are designed to give that soap brow look and fake freckles, etc,” one person said. Many others agreed with the suggestion and shared how Kylie trying a more natural look would impress them.

One Reddit user said that they were “imagining kylie changing her aesthetic to be more natural,” and expressed how “exciting” they think it would be. In the past, the Kar-Jenners have been accused of using Reddit threads to plan out their rebrand strategies. Hopefully, Kylie from Keeping Up With the Kardashians is paying attention to the threads about her beauty brand and taking notes. From the looks of it, people want to see her take on a more natural appearance and use other social media branding to reach a younger audience.

Link Source : https://screenrant.com/keeping-up-kardashians-inside-fall-kylie-cosmetics-brand/

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