TikTok Investing $200 Million In US Creators What You Need To Know

TikTok Investing $200 Million In US Creators: What You Need To Know

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TikTok has announced a new US fund to help American creators make money from the platform. Here’s what you need to know, including the limitations.

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TikTok Investing $200 Million In US Creators What You Need To Know

Americans that have built a career through TikTok may be eligible to receive money thanks to the company’s latest creator fund support. As the economy has taken a downturn, due to the coronavirus pandemic, alternative methods of earning a paycheck are likely to be on the minds of many. Technology is one of the areas that can pave a way to support people and help to rebuild the economy.

TikTok is a video-sharing app, and while it is popular with the youth, the American government is considering banning the app. The government is concerned that the app can be used by the Chinese to spy on Americans, because of the app’s relationship with mainland China. In fact, certain agencies have already banned the app. Despite the growing tensions with the US, Kevin Mayer, an American, recently took over as TikTok’s CEO.

TikTok recently announced that the platform is investing $200 million in a new US creator fund. Essentially, the company has earmarked the money to help creators launch a TikTok career by producing innovative content. The announcement lists notable creators who have proven themselves to be exemplary members of the TikTok community. Some of those mentioned include @bomanizer, @the.mcfarlands, @xchallxn and @iamtabithabrown.

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One of my favorite vegan boxed Mac n cheeses❤️ and of course added my own extras because that’s my business ❤️ pic.twitter.com/FUBy6qr3A4

TikTok Helping Out With Money

Starting in August, people who meet the optimal criteria can begin to submit applications. TikTok explains that creators must post original content, be at least eighteen years of age, and meet or surpass a certain number of followers. The fund starts with the initial $200 million, but TikTok could increase the amount in the future, and as the money is distributed throughout the year.

Looking specifically at the aforementioned members, they have all carved their place on the platform with their own messages. @bomanizer is a member of the LGBTQ+ community, and has successfully garnered the attention of entertainment agencies. Meanwhile, @the.mcfarlands account is mostly about a father and two sons posting wholesome content. Then there’s the beauty content creator, @xchallxn, who become a Fenty house creator. Meanwhile, the vegan creator, @iamtabithabrown, has signed on with an agent and has been featured on the cover of Vanity Fair. Basically, all of these creators took advantage of the platform and launched several careers that focus on a variety of subjects. As a platform, TikTok rivals YouTube with brands finding opportunities to market themselves by using a service that is generally used by the youth.

The article mentioned that TikTok has made similar commitments in the past, such as the Creative Learning Fund, which helps teachers get on the platform. This is especially critical due to the growing need for online education and the added benefit of connecting with students on their turf. It is worth noting that this fund has pledged $50 million with claims of aiding over 1,000 US creators. Additionally, people who are 18 and over can host TikTok live videos, which can help them earn money, similar to Twitch and other platforms. Money is a factor, and the TikTok Marketplace takes a bottoms-up approach to help brands find creators for optimal collaboration.

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While politicians debate banning TikTok, it appears that the video-sharing platform is taking a creative approach and trying to attach itself to the US economy by providing jobs. If there are high enough profits, TikTok could help boost the current administration’s needs; furthermore, it may help the president forget that users took advantage of the platform to organize against him. From this perspective, it appears as if TikTok is trying to improve its image with the American people, and the government.

Link Source : https://screenrant.com/tiktok-200-million-us-creator-fund-investment/

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