Twitter Subscriptions How A Paid Tweet Service Might Work

Twitter Subscriptions: How A Paid Tweet Service Might Work

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Recent job postings on Twitter’s website appear to confirm a subscription management platform, codenamed Gryphon, is under development.

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Twitter Subscriptions How A Paid Tweet Service Might Work

Twitter appears to be developing a paid subscription system, however, the contours of what might emerge from the secretive subscription tier, codenamed Gryphon, remain unknown. Since its inception, Twitter has been free to ordinary users with its revenue structure relying on advertising, drawing its lifeblood from its ability to quickly and efficiently broadcast advertising content alongside breaking news, social commentary, art and entertainment, and viral content. Now, that might be about to change.

As Twitter increasingly becomes a vital means of social, political, professional and even, presidential communication, opportunities abound for the platform to begin a subscription service. That said, the company must walk a tightrope to ensure that any new program sustains and perhaps, amplifies user engagement and satisfaction. One might expect restrictions on content access as well as content sharing, such as limitations on the number of ordinary followers or daily limitations on comments and posting for ordinary non-subscribers. Meanwhile, recent statements from the company indicate that an edit button is unlikely to be included within the new subscription platform. That said, there are additional novel and potentially unforeseen contours that could come to define the new Twitter.

As reported by Forbes, two recent job postings on the company’s website indicate that Twitter is working on a subscription management platform and “one that can be reused by other teams in the future.” While, and as pointed out by The Verge, past efforts involved targeting the most avid users with subscription services, such as a potential $20 a month subscription for those accessing analytics, as well as other plus features, the future program under development could involve a litany of new dimensions that could also affect users of the core Twitter experience.

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How Twitter Subscriptions Could Affect The Platform

First up, imagine limitations on archival access. Similar to many dating applications, posts might disappear after a certain amount of time or as one accumulates a certain number of new messages, that is, unless one subscribes. Within such a program, the most powerful and highest paying subscribers’ content will be available to all users while the posts of ordinary non-subscribers gradually fade. Thus, the program will need to include a pro bono program for specific classes of users, such as nonprofit groups. There could also be a graduated system for emerging artists, entertainers, and other creators to level up a subscription, as their voice becomes more amplified.

As social media networks increasingly become places of contentious social and political discourse, the monetization of the Twitterverse is likely to be quite controversial, similar to recent decisions regarding the regulation of COVID-19 misinformation. The Gryphon team will need to ensure that any program design and rolling out does not result in a backlash that causes users to switch to an alternative free service, similar to how many have recently reacted to the company’s stark stance on hate speech. Additionally, the most valued aspects of the current Twitter experience will need to be preserved at a sustainable level for ordinary users, while leaving enough of an incentive to subscribe; this includes activism, the provision of high quality independent journalism, connections with colleagues, friends, and family, as well as humor. Twitter and the Gryphon team are likely already taking these aspects into consideration.

Link Source : https://screenrant.com/twitter-subscriptions-paid-tweet-service-explained/

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