Why The Conjurings Shared Universe Has Succeeded (When So Many Others Failed)
James Wan’s 2013 supernatural horror film The Conjuring spawned an entire franchise including various series as well as a successful shared universe.
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The 2013 supernatural horror film The Conjuring, directed by James Wan, spawned an entire cinematic universe with sequels and spin-offs that are based on the real-life events that paranormal investigators Ed and Lorraine Warren experienced. At this moment, the original series includes the first film and its two sequels The Conjuring 2 (2016) and the upcoming The Conjuring: The Devil Made Me Do It (2020), but it has expanded well beyond these few with the Annabelle series, The Nun series, and other side stories such as The Curse of La Llorona. Each film either builds on the original story of Ed (Patrick Wilson) and Lorraine (Vera Farmiga) or takes a specific story from an artifact that is held in their museum of haunted and possessed objects.
While the original The Conjuring series focuses on individual families and their experiences with the paranormal, more often than not, the Warrens bring home a disturbing souvenir from their investigation. For instance, The Conjuring 2 features a “Crooked Man” zoetrope toy that was used by Billy Lutz, the youngest child. Throughout the film, the Crooked Man terrorizes the boy and became such a haunting figure that the Warrens took the zoetrope home. While its release date has yet to be announced, The Crooked Man film is in development and will expand on this specific haunted object.
Perhaps the most outright example of the connections between the cinematic universe occurs in the Annabelle series. In Annabelle Comes Home (2019), Ed and Lorraine Warren confiscate the doll and lock her in protective glass. This circles back to the original series when the Warrens warn others of Annabelle’s powerful demonic possession. Regardless of whether or not the Warrens make an appearance, though they usually do, The Conjuring universe is an always expanding force to be reckoned with in the horror genre that succeeded where many other attempts have failed.
Unlike various attempts from other highly successful horror franchises to create an expansive shared universe, The Conjuring is by far the most successful in the genre to date. When the crossover film Freddy vs. Jason (2003) released, fans were not impressed with the method of connecting their respective timelines and universes. It was a chaotic attempt at forcing a shared universe that was altogether unsuccessful and disappointing. While not all of the films in The Conjuring universe have received as much critical acclaim at the original film, they have all been highly successful at the box office upon their release and better the franchise’s story as a whole by enriching the universe.
Furthermore, their budget in comparison to their box office numbers solidifies The Conjuring universe as a profitable franchise. Not a single movie in the shared universe has outright flopped upon release. This is due to a strong fan base and the flawless ability to create connections that span throughout every additional installment sensibly. This cinematic universe in particular keeps fans coming back with new additions to the Ed and Lorraine Warren story and an array of horrors from dolls, to toys, landmarks, and houses.
The Conjuring universe has continued to grow almost effortlessly since its original film debut in 2013. This is due to the fact that, at the core of each film, the stories center around Ed and Lorraine Warren’s real life. The couple handled high-profile cases that had inexplicable paranormal phenomena attached to them, such as the Amityville case. With such a noteworthy couple leading the cinematic universe, fans consistently want to know more and see more on the various cases and objects the Warrens have run into throughout their lifetimes, especially now that both have passed away.
The series never had to force a shared universe because it always shared a real-life universe with the Warrens’ case files. They shared their home with haunted objects and dedicated their lives to assisting people who are victims of hauntings or possessions. While the films are a dramatization of these real-life accounts, the fact that the foundation of their stories were not thought up by a writer or director speaks volumes as to why it has been so successful. Horror fans like movies that are based, at least to some extent, in reality.
While many shared universes can be confusing or try too hard, The Conjuring achieves connections between each film without drawing the audience away from enjoying each film as a stand-alone. Other cinematic universes do necessitate that the viewer watch each film in order to comprehend what’s happening in the overall story. By having a perfect balance between new story lines and staying true to the films’ connections, The Conjuring universe results in an array of movies that can be enjoyed without an inaccessible force holding a viewer back from understanding the greater plot. While the connections between the Annabelle series and The Conjuring series do make it better, it is not necessary to watch every film in each series, or watch in order.
The Conjuring is a highly accessible franchise that allows for horror fans to enjoy their films as they see fit. They also avoid bombarding their audience with intricate story lines that have to be traced back to the original film or are hinted at in a much later installment. There are Easter eggs for keen fans who want to seek out greater connections, but it’s not a prerequisite to enjoy each film on its individual merits. Overall, The Conjuring franchise and its shared universe is aware of what the fans want and what will make them revisit their films for enjoyment rather than needing to do so out of confusion.
After seven years of releasing one successful film after another, it may be assumed that the franchise has a formulaic nature behind it, but The Conjuring does not. While other franchises have recognized their strengths and utilized them relentlessly in every sequel, prequel, and spin-off, The Conjuring never has. This shows that they pay close attention to what horror fans want and what the genre is lacking. For instance, the Paranormal Activity franchise relies solely on a found footage stylized paranormal experience that begins with nothing happening, then escalates to most people in the film dying. The predictability of a horror film’s formula can completely undermine a shared universe.
The Conjuring franchise consistently reinvents their storytelling about paranormal events, unlike many others. They provide something for everyone. While some horror fans prefer haunted dolls, others may steer more towards possession-based films and will opt for The Conjuring 2 over Annabelle. Despite each film in the series focusing on Ed and Lorraine Warren’s stories, they are unique in a vast array of ways. The Conjuring movies have consistently provided their audience with a cohesive story line in each series that effortlessly aligns with the difference series included in the shared universe.
Ultimately, The Conjuring universe is unique in its ability to continue to produce successful box office films and build their already large fan base. Their success is not solely dependent on the fact that each film shares a single universe, it is also due to the immense popularity of the real life influence for the world James Wan built. Since its release in 2013, The Conjuring has continued to expand the universe alongside creating unique, exciting, and thrilling films which can be enjoyed by an array of horror fans.
Link Source : https://screenrant.com/conjuring-movie-universe-annabelle-nun-good-success-reason/
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